In 2004, a group of parents and professionals from the medical, behavioural therapy, business strategy and media fields identified the need for affordable, best-practice, early intervention Applied Behavioural Analysis (ABA) therapy for children with Autism Spectrum Disorder (ASD) in Australia. Having witnessed ABA's high effectiveness in treating children with ASD, and its very high costs, they became determined to find a way to make ABA affordable for Australian children on the spectrum.